On Sunday night, France for the second time were the winners of the World Cup tournament, wrapping up the 2018 edition in Russia. The final was also a win for several brands present both on and off the field.
One of the abiding mysteries in luxury is the far greater ability of Paris brands to outperform their venerable, respected and often very classy London rivals. Dunhill may be about to become a significant exception.
The brand activation will see Vans host a warehouse-style structure featuring a live music stage, bar, vintage photo booth and workshop space with screen printing hosted by British skate company Lovenskate.
Nike has launched its newest omnichannel concept Nike Live, bringing together digital and brick-and-mortar retail in a 4,500-square-foot cross-category store called Nike by Melrose, on Melrose in the heart of West LA.