Indulge Beauty opens at Westfield Stratford

A new beauty concept has launched both online and in-store at Westfield Stratford City. Called Indulge Beauty, the retailer aims to become a one-stop destination with products from both established brands and unconventional niche lines.

Photo: Indulge Beauty

Over 120 cult, classic and emerging brands are stocked by the retailer, which was conceived by entrepreneur Sanjay Vadera. The line-up includes The Ordinary, Madame La La, Balmain, BeautyBlender, Ouai, Skin & Tonic, Nudestix, Duck & Dry and Makeup Forever, Oskia, Foreo, Boucleme, Delilah, bkr, T3, Cloud Nine, and Masker-Aid.

“Indulge Beauty is an exciting venture for us,” commented CEO Sanjay Vadera. “I wanted to create an accessible, high energy and fun shopping environment totally dedicated to those who love beauty.  The whole store has been developed to give us the opportunity to diversify our product range and try something very different."

The open plan store features two custom built screens showcasing products and their marketing campaigns, while customers can preview new collection before they hit she shelves. The shop is located on the lower ground floor of the mall adjacent to Superdrug and Kids Footlocker.

In addition to Indulge Beauty, & Other Stories, Weekday, Monki and Colette by Colette Hayman have also launched at the East London shopping centre in recent months.  The shopping centre also houses H&M’s largest UK store, John Lewis, Marks & Spencer, Topshop, River Island, Zara and Fat Face.

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