New Balance continues its operations to seduce its female clientele. The strategy? To entice women with the increasingly popular sport of running. Having created a shoe adapted to the female foot and sponsored five women running races, the brand launches the "Slim Pack", a line of more feminine and refined trainers which still reflects New Balance’s heritage.

New Balance 410

The 410 design, with or without uppers (80-95 euros) has been redesigned. Result: lighter, slimmer and clean-cut shoes, available in neutral colours, which should enable New Balance to unite a broader female customer base.



Original by Sarah Ahssen. Translated by Rosie Hart