Zara extends global e-tail presence to 106 new markets

Zara is making further progress with its global e-tail deployment, and is adding another 106 countries to its web footprint, raising the number of markets on which Inditex’s leading brand is available online to 202. Last September, the Spanish group’s CEO Pablo Isla revealed that Inditex’s plan is to have all of its brands, among them Zara, Pull&Bear, Bershka and Oysho, available for sale online across the whole world by 2020.


Inditex is investing in omni-channel tools and is growing its e-tail presence worldwide - Zara

Zara is spearheading the group's drive to make its products accessible to the whole planet, as the apparel brand’s new worldwide e-store will go live on November 8. Of the 106 new countries reached by Zara, the majority are in Africa (among them Angola, Senegal, Ivory Coast and Ghana), but also on the map are several Caribbean nations and Indonesia. The new worldwide website will be available in English and French. Depending on the destination, orders placed through the new site, which are handled in Spain, can be shipped within 3 to 7 days.

In terms of physical stores, Zara is currently present in 96 markets, of which only 49 have a dedicated e-store. Through Zara’s new worldwide e-store, orders placed in countries where the brand has a physical presence will be in a position to be fulfilled using stock from the stores of the country in question - a ship-from-store system - making customer service faster. From a logistics point of view, this is made possible by the adoption of RFID product labelling within the physical stores.

Inditex stated that last year it invested €1.8 billion in e-commerce development tools and in improving the digital links between its brick-and-mortar and web stores. In 2017, the Galician group recorded sales for €25.34 billion, and in the course of the year it indicated that 12% of its business comes from e-commerce.  

Translated by Nicola Mira

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