Supreme has added a CAPTCHA function to its e-commerce platform, part of its effort to limit fraudulent reselling and prevent buyers from using bots to grab up Supreme merchandise during the brand's biweekly "drops."
Consumers are most willing to engage brands with new retail technologies like automation, drones, virtual reality (VR) and more, if they feel that they are in control of their experience, according to a recent report.
He's been hailed a "fresh new voice" by Vogue, won admiration from Giorgio Armani and bagged an award: Mitsuru Nishizaki is hot fashion talent in Japan. But that doesn't guarantee international stardom.
Swiss watchmakers expect the market to stay challenging this year with the United States, their second-biggest market, showing no signs of recovering, executives told Reuters at an industry fair in Basel.