Use of Instagram as a direct shopping channel is rising and the opportunity for brands to capitalise on impulse buys is growing too, analysts say, adding that this could boost small fashion retailers as well as large.
In an era where designer goods can be snapped up online in outlets, Italian luxury designer Stefano Ricci offers a personalised experience in buying Made in Italy items created using traditional Florentine techniques.
Launching in January 2020, Mytheresa Men’s will live within the e-tailer’s main website and focus on menswear “in the post-streetwear era”. Its launch follows the addition of a kidswear category earlier this year.
Fashion retailers are doing more to respond customer queries via Twitter and Facebook than companies in other sectors, but they are still failing to acknowledge the link between social media responsiveness and trust.
Icon Outlet, the 210,000 sq ft outlet mall that opened at The O2 in Greenwich, London, last year, has just announced a new tenant and it’s an interesting one with fashion retail ‘events’ firm Showcase signing up.
Online retailer ISawItFirst has just been announced as sponsor of hit TV show Love Island for 2019, as 2018's sponsors, and brands whose products were seen in the show, saw surging sales as a result of their involvement.