The no-retouching movement is making a major impact on the intimates, swim and athleisure sector as far as marketing is concerned and the latest company to sign up is Salford-based fashion e-tailer In The Style.
New research into U.S. consumer behaviors, specifically those of Gen Zers and millennials, found these groups love shopping online, crave luxury, and want online features that mimic real-life shopping experiences.
Emerging Parisian lingerie label Livy, busy opening new stores in France, is also enjoying an international visibility boost, as its products are showcased by US lingerie giant Victoria’s Secret.
The Victoria's Secret parent company reported a comparable sales drop (stores and direct) of 1 percent in January, driven by an 7 percent drop in store-only comps.
The model, actress and entrepreneur has expanded her ‘Inamorata' label to encompass bodywear, a new collection spanning 47 pieces covering underwear, tops, bodies and slips.
The lingerie giant's ‘Pink' lifestyle division has announced the launch of its inaugural ‘Grl Pwr' project, an initiative that aims to help jumpstart the futures of trendsetting women between the ages of 18 and 25.
Tu Clothing's new campaign for its bra offer is encouraging women to love their breasts as they are, rather than viewing them through a male-focused filter.
High-end intimates specialist Wolford has begun to test the new shop concept that it first talked about last autumn, opening in Amsterdam in recent days with two Paris boutiques and one in LA also to open this month.
Las Vegas is once again welcoming some of the US’ biggest fashion trade shows with the opening of Magic and Agenda, each proposing a range of events addressing everything from sustainability to the history of streetwear.
Savage x Fenty, the lingerie line led by music and fashion star Rihanna which is spearheading the inclusivity movement in the intimates industry, has launched a new subscription-based service dubbed Xtra VIP.
