BoohooMan opens ManCave in first move into hospitality industry
It has long been the the retreat of choice for many a male: The Man Cave. And global fashion brand BoohooMan has given it an upgrade, becoming the Boohoo-owned men's fashion and lifestyle site's new venture this summer, marking its entry in the hospitality sector.
It says the all-new and “ultimate” ManCave will be “a perfect pitstop for lads weekends and stag dos”. However, groups will have to head to Birmingham for the experience.
The venture comes after online searches for 'cheap lads holidays UK’ are up 300% in the last 12 months. So BoohooMan wanted to create a space for men across the UK “to sit back, relax, and spend quality time together”.
The ManCave comes with a fully-packed beer fridge and stocked bar, games room, barber service and, importantly, a wardrobe area “full of summer ‘fits’.”
Spokesman John McKinney said: “We wanted to create a fun, exciting and unique getaway experience for stag parties or lads holidays and offer guys a different type of break that stands apart from anything they’ve ever experienced before. Not only will they get to indulge in all their favourite ‘lad activities’ they can also make sure they look the part too with a fully stocked BoohooMan wardrobe and a barber on hand to give them a fresh fade.”
Dates of availability and pricing are being finalised and will be released soon, another spokeswoman said.
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