Courtney Cox, Julianne Moore and Amber Heard want women to 'own it' in new L'Oréal Paris campaign

today Jan 4, 2019
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Courtney Cox, Julianne Moore and Amber Heard have teamed up to encourage women to celebrate their achievements, as part of a new L'Oréal Paris campaign.

The star-studded trio fronts the beauty giant's brand new Superior Preference Hair Color ‘#OWNINGIT' campaign, which the brand has described as "a rallying cry for women everywhere to truly own, celebrate and be proud of their personal achievements and decisions made in life -- their hair color included."

"Above all, I own being a mom and nurturing my relationships," Cox tells the camera in her segment for the campaign. "Being a good mom, a good partner and a good friend are three of the most important things to me. I try to own it by always being there and listening. As for my hair, simply stated, my brunette color is who I am."

"There was a time where I was fighting against the external representation and presentation of myself and what other people thought about that. But now, I just own it," adds Heard. "I own my blonde and I own being me."

"With this new campaign, we want to inspire women to powerfully own it across all facets of their life -- from their personal and professional passions to their approach to beauty, including their hair color," said Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L'Oréal Paris USA.

Female empowerment has been a major theme for beauty campaigns of late. Last year saw Ralph Lauren Eau de Parfum champion women with a star-studded video series dubbed ‘Lead Like a Woman,' while Avon recently unveiled ‘#EmbraceTheChange', a global awareness campaign exploring various forms of non-physical abuse experienced by women globally. Rimmel has focused on tackling cyberbullying, while Calvin Klein's new 'Calvin Klein Women' fragrance campaign saw Lupita Nyong'o and Saoirse Ronan discuss the females that inspired them during the course of their careers.

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