Sep 5, 2022
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Naomi Campbell stars in H&M's AW22 campaign

Sep 5, 2022

H&M has unveiled its AW22 campaign with an attention-grabbing star as Naomi Campbell takes the lead.


She plays “the Parisian fashion insider, who is joined at Brasserie Hennes by inquisitive tourist, model Jill Kortleve, who just landed in the fashion capital. Coffee in hand, Campbell and Kortleve watch as fellow cast mates stride the cobbled streets in the best of H&M AW22”.

The cast-mates include creator-couple Young Emperors, model Jordan Barrett, model Paloma Elsesser and influencer twins Molly and Reese Blutstein. 

It was directed by Bardia Zeinali and “celebrates Paris, bringing fashion inspiration to all”.

The campaign comes in support of the AW22 collection that the Swedish fashion retail giant said “is an embodiment of Parisian style; classic, confident and interchangeable”.

That means “city-staples such as mini skirts, sharp overcoats and boots (from western to knee-high) are essentials”. The company said that “warm tones of oranges, reds and burgundy harmonise with check-on-check styling, and personality shines through the collection with sparkling accessories, macro tote style bags and chunky, expressive knits”.

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