Napapijri launches capsule using Liberty fabrics

By

Nigel TAYLOR

Published
Jan 30, 2023

Italian outwear brand Napapijri has launched its latest capsule collection and accompanying campaign that features Liberty fabrics. The collaboration represents a “re-imagined exploration and travel” through two textile designs exclusively drawn from the Liberty fabric archive.

Napapijri, a brand “with a sort-of-Finnish name and a Norwegian flag as its logo” sees the collaboration as celebrating “the out there… as a space for creative freedom and exploration”. 

The designs feature magnified wildflowers for women, and a tartan pattern for men, transferring “a touch of British countryside aesthetic to the hyper-modernity and functionality of the Northfarer anorak”. 

Meanwhile, the campaign conveys the capsule’s “unique feel and its connection to British imagination via Liberty Fabrics’ dream-like prints”.

Shot by London-based photographer Louis Bever, this becomes his third campaign for Napapijri. He joins with director Louis Lincoln, “to produce a playful take on British country-living’s visual tropes. From manors to scones, from footballs to picnics, through their unique perspective, they frame a series of conversations with three guests from different walks of life, each providing their own take on the meaning of being ‘out there’.”