Neiman Marcus plans customer platform transformation, brings on new execs

today Feb 6, 2019
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Neiman Marcus Group is revamping its executive suite, naming David Goubert as executive vice president, stores and retail experience, and Ginger Mollo as senior vice president, retail experience for the West Coast.

Instagram: @neimanmarcus

The two come to their positions as the company pursues a strategy focused on customer engagement and an evolved presence both in-store and digitally.

Goubert will now be responsible for creating personalized and seamless experiences for the Neiman Marcus customers throughout its soon-to-be 43 stores, according to a press statement. He will report to Neiman Marcus Group's CEO, Geoffroy van Raemdonck.

Prior to joining Neiman Marcus, Goubert most recently served as senior vice president of luxury cruise lines for Starboard Cruise Services, a division of LVMH.

In addition, he also previously served in several roles for Louis Vuitton, including senior vice president, South, Mexico and Caribbean; senior vice president, Southern Region; and vice president of stores, among others. 

In her new role, Mollo will lead new customer experience initiatives, including new customer engagement tools and events. She will report to Goubert. 

Mollo joins the company after spending 18 years at Apple, where she held several senior roles including senior director of L&D Apple operations, senior director of global retail training, and market director. During her time with Apple, she supervised over $1 billion in sales annually. 

Goubert and Mollo join new hires Stefanie Tsen (senior vice president of omnichannel customer experience) and Matt Marcotte (chief operating officer of Bergdorf Goodman), as well as Carrie Tharp, who was promoted to executive vice president, chief digital officer.

According to van Raemdonck, the new suite "will collaborate to create a more seamless experience between channels, which we believe is imperative to meet customer expectations today."

He continued, "as we evolve how we engage our customers in a channel-less way, we are committed to investing in our talented retail teams as well as the digital capabilities and new experiences that will elevate how we interact with our customers and exceed their expectations.”

Recently, the group brought a more experiential approach to its retail subsidiaries by launching a series of in-store beauty services within select Neiman Marcus stores in collaboration with Hudson Blvd Group.

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