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Pitti Uomo announces Jil Sander as special guest for 2020

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today Oct 11, 2019
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Jil Sander has been announced as the special guest at the upcoming edition of the Italian menswear fashion trade show Pitti Uomo.

Jil Sander is the latest international fashion brand to join the Florentine tradeshow's fashion show line up as a special guest - Pitti Uomo


The label will present its 2020 menswear collection at the event in Florence this January, it has been revealed.

"For us, showing in Florence is both an honor and a completion," the house's creative directors Lucie and Luke Meier said in a statement.

"We first met in Florence, and never imagined that we would be back here together showing at Pitti Uomo. This opportunity is a truly special one, and we look forward to contributing to the legacy of this city and Pitti Uomo."

"We have been following with great interest the work of Lucie and Luke Meier at Jil Sander," said Lapo Cianchi, Pitti Immagine director of communications and events, describing the duo's vision at the brand as "a very precise vision of fashion, where there is clearly a constant search for equilibrium between the respect for minimalist codes -- which made the history of the brand -- and the desire to incite emotion, combined with great attention to details." 

Pitti Uomo, which hosts fairs twice per year, has attracted several heavyweight designers and brands to act as special guests over the last few years.

Givenchy was a guest designer at the last edition, which took place in June, while Salvatore Ferragamo was the special guest. Y/Project, Roberto Cavalli and J.W. Anderson have also been feted during recent editions.

Pitti Uomo will run January 7-10. 
 

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