Saks strengthens men's business online and in-stores
Saks is doubling down on its commitment to its men's business starting with an updated in-store men’s shopping experience and expanded online menswear assortment.
The retailer unveiled on Friday a new 40,000-square-foot advanced designer and contemporary ready-to-wear department on the seventh floor its Saks Fifth Avenue New York flagship locations.
The department welcomes more than 70 brands – 23 of which are new to the store – and features shop-in-shops by key men's brands including Celine, Dior Men, Gucci, Louis Vuitton, and more. Moreover, a centrally located Atrium space will showcase emerging designers and new-to-Saks brands on a rotating basis.
The space was designed with architecture and interior design firm Highland Associates with the goal to showcase the expert curation of men's fashion in an elevated and easily navigable setting.
On the digital side, the retailer added over 125 brands to its men's array on Saks.com in 2022, including Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. Saks also expanded its wellness and activewear assortment in categories such as golf, ski and swim.
Likewise, the luxury retailer has launched an invite-only men's brand ambassador program. Dubbed 'The Saks Man', it includes a diverse group of influential men who serve as brand ambassadors for Saks. Members come from a wide range of industries including sports, entertainment, business, activism and more.
"Our men's business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men's luxury fashion," said Tracy Margolies, chief merchandising officer at Saks.
"While we remain focused on expanding our online offering and creating an unparalleled assortment of men's fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem. The new men's floor in New York reinforces the power of the in-store experience and exemplifies Saks' reputation as a fashion authority. We are excited to continue investing in the men's category both online and in store through our exclusive partnership with the Saks Fifth Avenue stores to further solidify our position as the ultimate destination for men's luxury fashion."
Copyright © 2023 FashionNetwork.com All rights reserved.