Jun 9, 2023
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Scandi brand Bite launches on Matches with pre-fall

Jun 9, 2023

BITE Studios, the Swedish luxury womenswear brand, has launched with e-tailer Matches for the first time.

BITE's William Lundgren and Veronika Kant - Matches

Its Pre-Fall 2023 collection is available on the luxury webstore, featuring silk shirts, Italian wool overcoats, linen paper bag sets, signature long sleeve jersey tops and suits.

BITE is a brand heavily focused on circularity (it says it's “98% sustainable”) and it was “conceived out of a passion for understated design and expressive minimalism”.

The aim is also to focus on “new luxury, combining quality craftsmanship with world class design to offer timeless classic garments that will sit at the core of a woman's wardrobe”.

The brand also launched with Harrods last year.

Founded by business and life partners William Lundgren and Veronika Kant in 2016, the name BITE actually stands for ‘By Independent Thinkers for Environmental Progress’.

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