Sephora teams up with Google for hands-free beauty tutorials

today Nov 8, 2018
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Google and Sephora have joined forces to make following beauty tutorials much easier.

The tech giant's ‘Google Hub' device will be available for beauty fans to interact with -- and even purchase -- at 10 of the beauty retailer's locations across the US as well as in its online store.

In addition to being used as a voice-controlled smart home device, the Google Hub also plays YouTube videos; which is where Sephora comes in. Playing beauty tutorials on a voice-activated device brings advantages such as allowing makeup fans to pause the content without so much as having to put down their bronzing brush."Hey Google, show me a smokey eyes video from Sephora."

The move is the latest major innovation from Sephora, which has been hitting the headlines on a regular basis recently. The cosmetics giant has had a big year so far, hosting its first-ever major ‘Sephoria' beauty festival in Los Angeles last month, as well as teaming up with the Museum of Ice Cream (MOIC) on a makeup collaboration back in September, launching a new omni-channel retail platform in China, and launching in-store facials in several of its boutiques across the US.

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