Vince Camuto unveils new 'Illuminare' fragrance with Jasmine Sanders-fronted campaign

American lifestyle brand Vince Camuto has teamed with leading global beauty company Parlux to launch the brand's latest fragrance concept -- "Illuminare" --  featuring influencer and industry 'It' girl Jasmine Sanders as the face of the fresh campaign.
"Illuminare" features the face of 'it' girl Jasmine Saunders - Vince Camuto

The new scent -- inspired by the aromatic plum blossom and crafted from a unique combination of botanicals -- evokes floral petals with subtle fruity notes and is available online from this month via ULTA.com and VinceCamuto.com, with the perfume also coming soon to fine department stores.

The accompanying ad campaign for "Illuminare" which features Sanders -- a model and Sports Illustrated Rookie of the Year winner, aka 'Golden Barbie,' -- has been shot by photographer James Macari and aims to capture the "essence of the Illuminare woman," embodying a natural force of beauty, confidence and inner radiance.

Taking cues from the glassworks of Murano, Italy, the intricate glass bottle which houses the delicately hued pink fragrance has been designed to encapsulate the feminine curves and nuances of a woman and features an asymmetrical organic shape within the outer molded glass structure.

Prices range from US$55 30 mL Eau de Parfum Spray to US$98 for 150 mL bottle and US$42 for 150 mL of the fragrance's Body Cream.

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