Hackett has unveiled its new AW22 campaign starring brand ambassador Jenson Button. The launch coincides with it debuting a new graphic identity with a new logo “inspired by the contemporary simplicity of elegant men”.
Uniqlo continues its strong links with tennis. The latest has seen the global apparel retailer hosting a special event at London’s O2 venue, featuring superstar Roger Federer and some of the UK's top young tennis talent.
Dressed in a black leather look, jacket open on his bare torso, the American artist presents some of the luxury brand's new makeup products, including Lash Clash mascara and Rouge Pur Couture The Bold lipstick.
Dickies, the US brand synonymous with workwear, is coming to Europe and London’s Carnaby Street will signal its store arrival. And to herald its debut, the brand is launching a campaign in its centennial year.
Fila is exploring the subculture of parkour for AW22 and in its new campaign it has taken to the streets of Brighton where “world-renowned” parkour athletes take us through what their sport means to them.
TikTok could soon catch up with and overtake Facebook in terms of brand advertising volume, said metrics analyst Triple Whale, which observed a 231% increase in ad spend on the Chinese video platform in H1 2022.
John Lewis’s new brand promise — For All Life’s Moments — has just replaced its historic Never Knowingly Undersold slogan and to mark the evolution it has also launched a new campaign focusing on such moments.