
Your biggest ever collaboration deserves an equally big publicity shot. So fast-fashion e-tailer Boohoo has ensured its recently-launched tie-up with celebrity Megan Fox isn’t one that’s going to be easily missed.
Your biggest ever collaboration deserves an equally big publicity shot. So fast-fashion e-tailer Boohoo has ensured its recently-launched tie-up with celebrity Megan Fox isn’t one that’s going to be easily missed.
PayPal has offered to buy Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more tie-ups between financial technology and social media companies in e-commerce.
The premium streetwear-focused online magazine is reportedly weighing up a possible sale, having received interest from potential buyers.
It's official: black is no longer the color of the winter. Fashion's most classic color is being surpassed this year by beige -- a shade that's just as neutral, only lighter.
Luxury giant Richemont may be mulling the idea of spinning off YNAP despite investing millions into the fashionable e-commerce site, according to reports.
Five members of the U.S. House Judiciary committee wrote to Amazon.com Inc's chief executive Sunday, and accused the company's top executives of either misleading Congress or possibly lying to it.
It’s a European first and it’s landed in Manchester. Canada Goose has taken the pop-up store route to launch a “unique outdoor experience” with an installation taking temporary space in the city’s New Cathedral Street.
In a landscape dominated by video, Youtube can help guarantee the longevity of content published by fashion brands. Launchmetrics and Youtube's own Derek Blasberg reflect on strategies for success.
Twitter Inc on Tuesday rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future ecommerce features.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Using retail areas as more than just places for stores in order to draw in more consumers has long been a strong initiative from Shaftesbury. And a particular focus has been music links when it comes to Carnaby Street.
Facebook, Instagram and WhatsApp went offline for users across the globe, the social media giant said on Monday, as it worked on restoring its services.
Freemans is on an early ad attack in a bid to gain a promotional advantage in the run up to Christmas. The launch of three TV ads for AW21 comes three weeks earlier than in 2020 “to meet customer demand".
The Parisian concept store opened in 2019 by Anthony Vaccarello and dedicated to art and design has launched FANZINE, a magazine showcasing emerging artists.
According to a report from Launchmetrics, the “Montero” singer’s three-in-one Versace look helped the Italian brand make a big impression at this year’s Met Gala, dedicated to American fashion.