Homewares may have struggled in recent periods after it boomed during the pandemic, but retailers aren't turning away from it. In fact, many luxe names see it as key to expanding their sales.
Driving sales isn't only about the product and marketing is hugely important as well. And Jimmy Choo and Harrods have had an interesting marketing idea with Choo launching a pop-up café Harrods' world-famous shoe floor.
There was a time when these sorts of campaigns were reserved for the men’s professional game. Showing just how far women’s professional football has come, Adidas and Nike have launched Uefa Women’s Euro 2022 campaigns.
As Britons face up to the inflationary environment and decide what to cut back on, subscriptions are among the first ‘luxuries’ to go, a new report claims.
Mango said this week that Antoine Griezmann will once again be the face of its Mango Man offer. The French footballer will repeat his collaboration with the brand for the AW22/23 season.
Easy payments financier Klarna has launched a campaign with credit/debit card giant Visa to promote its own Klarna card during the UEFA Women’s Euro 2022 football tournament which runs across 6-31 July in England.
Tom Ford Beauty announced on Monday the appointment of Gong Yoo to the role of ambassador for its Asia-Pacific region, effective July 1. t
After four years of absence, LVMH will once again organize its Journées Particulières. To celebrate this return, Antoine Arnault, the group's director of communications, starred in its campaign.
Here’s an interesting development. In the brand’s 40th year, Diet Coke has appointed its first Creative Director in over a decade with Kate Moss stepping up.
Paco Rabanne introduced on Thursday Elle Fanning as brand ambassador for its new feminine fragrance, dubbed 'Fame'.
Buoyed by strong growth in the U.S. market, the San Francisco, California-based sneaker brand has enlisted Lindsay Lohan as the face of its new limited edition running shoe, the Tree Flyer.
Viktor&Rolf announced on Tuesday the appointment of singer FKA Twigs as the luxury brand's latest campaign face for its new fragrance, 'Good Fortune'.
Burberry has shared more details of the extension of its partnership with Mythical Games that was revealed a week ago. The second year of its link-up sees it launching new NFTs in the Blankos Block Party title.
Performance sneaker brand Hoka unveiled on Wednesday its first-ever global campaign, 'Fly Human Fly', as the Deckers-owned running brand looks to ramp up its marketing efforts across the globe.
Tiffany & Co. launched on Monday its latest campaign for the T Collection, starring model and entrepreneur, Hailey Bieber.
