It’s being billed as “a first-of-its-kind move for the fashion industry”. It sees global fashion retailer ASOS working with e-sports performance brand Fnatic to curate and launch a unisex collection of gaming apparel.
Cos and Lea Colombo; Levi's and Naomi Osaka; Agnès b. and Corail; K-Way and Santini; Lucas Beaufort and Kaporal; Lee Jeans and The Hundreds; and K-Swiss and McLaren: we take a look back at this summer's collaborations.
Hugo Boss has extended its Boss Kidswear license deal with the France-based CWF Group to take in the Hugo Brand. It means a Hugo Kids collection developed for boys and girls aged 4-16, but with a focus on teenagers.
Fashion e-tailer Mr Porter has announced a "one-of-a-kind" custom designed collaboration with New York-based podcast Throwing Fits, featuring “some of the most exciting established and emerging designers in menswear”.
Primark has launched a global beauty partnership with Fairtrade, unveiling a skincare range that includes Fairtrade certified ingredients, “helping to support stable and secure livelihoods for farmers”.
The virtual world continues to be an important destination for Burberry. The luxury fashion house has launched a virtual handbag collection on Roblox, “connecting millions of people through shared experiences”.
Online fashion giant ASOS has teamed up with sportswear giant Adidas and American actress Maude Apatow for the launch of the new Adidas Originals drop, billed as "the ultimate capsule wardrobe for timeless summer style”.