Glenn Martens, the recently installed creative director of Diesel, has unveiled his first ideas for the Italian marque, an amorous yet gritty neo-realist video.
A distinct lack of tourists in London to celebrate this year’s Chinese Lunar New Year hasn’t stopped Shaftesbury from forging ahead with a related promotion.
M&S is putting extra weight behind the sustainability credentials of its denim offer for the new season — a key move given that denim is one of its hero categories and it makes 10% of all jeans sold in Britain.
Los Angeles-based denim and lifestyle brand Guess is teaming up with social media icon Jen Selter for the launch of its spring 2021 activewear campaign.
Hugo Boss’s Boss brand has signed three-time NBA Champion Draymond Green as the face of new co-branded Boss and NBA Capsule Collections for SS21 and AW21.
Influencers have been warned by the UK’s ads watchdog on the use of misleading Instagram filters that could exaggerate the effect of beauty products being promoted on sponsored posts.
An ad campaign by a buy-now-pay-later operator that supports and promotes improved regulation in its sector. That’s the unusual tack fintech platform Klarna UK has taken to highlight the need to better protect consumers.
Retailers and brands have been including a lot more photos from real people on their social channels and websites in recent periods and it seems that this is a good move as a new study shows that shoppers like this.
Adidas has announced its latest star sports signing, launching a “long-term partnership” with the youngest player ranked in the tennis top 25, Canada’s Félix Auger-Aliassime.
Burberry has just unveiled a film dedicated to the Chinese New Year starring the brand’s ambassadors Zhou Dongyu and Song Weilong.
The latest Adidas by Stella McCartney collection debuts Friday and has a more eco-friendly slant than ever, as well as coming with a campaign featuring a number of activists, as well as brand favourite Lourdes Leon.
Hugo Boss has announced Australian actor Chris Hemsworth, best known for his role as Thor, as the first Hollywood star to be appointed as global brand ambassador for its Boss brand.
For the first time, Prada’s spring/ summer 2021 campaign was created under the creative co-direction of Miuccia Prada and Raf Simons, and focuses on interactivity and technology.
Gucci tapped artist Sean Vegezzi to make the film, which features conversations with Gucci's Alessandro Michele and The North Face design manager global collaborations, archives, and special projects, David Whetstone.
In the latest departure by its recently appointed creative director Nicolas de Felice, the house of Courrèges has called for courage in a new minimalist wall campaign in Paris.
