Luxury consumers seek out more information than ever online before making a purchase, relying especially on YouTube videos and giving particular importance to brand image, according to a study from Google and Kantar.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
The Spanish ceramics producer has claimed that the prints on some of the Italian label’s men’s items for Spring/Summer 2021 are a "blatant copy” of its geometric patterns. Dolce & Gabbana has denied any plagiarism.
Self-Portrait has launched a high-profile campaign with the London-based brand signing up well-known Londoner Kate Moss as it star. The campaign features a series of portraits of Moss shot by Nigel Shafran.
Surging sales at Louis Vuitton and Dior helped French luxury giant LVMH make a very strong start to 2021, with overall revenues returning to growth in the first quarter despite new coronavirus lockdowns in Europe.
Just as more and more brands opt for being super digital, Christian Dior is keeping it very real; and live, as it did Monday night, when it unveiled its pre-fall 2021 collection to an audience of 1,000 in Shanghai.
Singapore-based specialist in the digitisation of retail brands, Trax has announced that it has raised funds totalling €539 million ($640 million) which it will use to develop its services for retailers.
Prada, Givenchy, and Marine Serre are just some of the labels that will be available on this new luxury platform aimed at African consumers, alongside local labels such as Rich Mnisi, AAKS, and Imad Eduso.